The O2 Arena is re-opening after a scary & lonely time in the global pandemic, you have to promote its re-opening & try to get people to visit the O2 once again

Creative Insight

The O2 Arena is like a sanctuary which people can visit to let go of all their troubles that they faced during the pandemic

Creative Direction

An illustrated campaign that shows a person floating through the sky alongside objects that represent what the O2 Arena offers to it's customers